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On-the-Job Learning at OCV

For many web-based businesses, staying on top of industry trends and best practices can be challenging and time consuming. Everyone has their own tasks and responsibilities during the work day,...

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The State of Paid Search

Every marketing channel is critical to the success of our brands here at One Click Ventures, but few other channels see a cause-and-effect relationship quite like Paid Search. Email is a notable...

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OCV PPC Zeitgeist 2011

I know how much everyone loves the year-end tsunami of lists and rankings of everything from music and TV shows, to books and celebrities, so I decided to take a page out of Google’s book and put...

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The Greatest Thing About the Internet

What makes the Internet great? Is it pictures of dogs balancing things on their heads or balancing precariously on fire hydrants? Is it the seemingly endless stream of cat gifs? While all of these...

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The Growth of Paid Search at OCV

I love traditional Paid Search for two major reasons. First and foremost (and as with most things in digital marketing), there’s a TON of information to sift through to help you make informed and...

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Should You Believe the Hype?

A CASE STUDY ON MOBILE AND TABLET-SPECIFIC CAMPAIGNS IN ADWORDS During the month of April 2012, One Click’s paid search team made the decision to mirror each of our standard paid search campaigns into...

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